Marketing that drives ACTION
Our brand-centered approach leads to a strategic mix of thought leadership and creative solutions designed to move people to action.
LIGHTFORCE CAPABILITIES
BRANDING
Introducing a new brand? Revitalizing the one you have? We’ll help you craft your brand’s position, then bring it to life with a new visual identity -- logo, colors and iconography – brand voice, and proprietary thought-leadership content to increase relevance and engagement.
MARKETING
STRATEGY
RESEARCH
If you’re looking to understand a shifting target audience, test segmentation and communication opportunities, differentiate your brand in an increasingly competitive marketplace, or increase engagement, we can help you develop the strategic foundation to achieve business results.
Thought leadership research to develop a fuller understanding of your current users, prospects, stakeholders and employees.
Our proprietary Financial Preparedness research methodology can bring member, customer and prospect insights fast.
CONTENT
We can help you create engaging and proprietary content for your website, microsites, blogs, newsletters, email, webinars, events, intranets and more.
DESIGN
We help you develop a look + feel for websites, microsites, interactive newsletters and more. If your assignment involves branding,
we can develop a new visual
identity, logo, iconography and
brand guidelines.
LIGHTFORCE EXPERIENCE
A GOOD IDEA CAN COME FROM ANYWHERE
For us, fresh thinking and solid problem-solving thrives on listening, collaboration and being open to new ideas.
CLIENTS
Over the past 17 years, we've partnered with clients to solve complex marketing
problems both as a process partner and as a creative resource.
Click on a client logo to read a short case study brief.
LEADERSHIP
Founded by Kim Crisanti in 2006 as a virtual marketing firm (before work-from-home was the norm), LightForce Marketing went against the grain of traditional small agency start-ups dealing with overhead, and talent turnover.
With national clients, our virtual model – along with the right technology -- has enabled us to step in quickly, advance projects smoothly, bring in the right talent for the assignment, and deploy communications programs with the productivity of a much larger team.
Kim Crisanti
President, Marketing Strategist
With a talent for using market research to uncover and leverage insights, Kim is an entrepreneurial marketing and communications professional accomplished in branding and strategic marketing communications.
An effective and energetic communicator, facilitator and process partner, Kim combines strong marketing discipline with passion, insightfulness and a proven ability to seize opportunity and initiate positive change for her clients.