Marketing that drives ACTION

Our brand-centered approach leads to a strategic mix of thought leadership and creative solutions designed to move people to action.




Introducing a new brand? Looking for a refresh? We’ll help you craft your brand’s position, then bring it to life with a new visual identity -- logo, colors and iconography – brand voice, and proprietary thought-leadership content to increase relevance and engagement.




If you’re looking to understand a shifting target audience, test segmentation and communication opportunities, differentiate your brand in an increasingly competitive marketplace, or simply increase engagement, we can help you develop the strategic foundation to achieve business results.

Proprietary thought leadership research research to develop a fuller understanding of your current users, prospects, influencers or
employees.  Online focus groups and asynchronous discussion boards can bring member, customer and prospect insights fast.


We can help you create engaging and proprietary content for your website, microsites, blogs, newsletters, email, webinars, events, intranets and more.


We help you develop a look + feel  for websites, microsites, interactive newsletters and more. If your assignment involves branding,
we can develop a new visual
identity, logo, iconography and
brand guidelines.



For us, fresh thinking and solid problem-solving thrives on listening, collaboration and being open to new ideas. 


Over the past 17 years, we've partnered with clients to solve complex marketing
problems both as a process partner and as a creative resource.

Click on a client logo to read a short case study brief.



Founded by Kim Crisanti in 2006 as a virtual marketing company (before work-from-home was the norm), LightForce Marketing went against the grain of traditional small agency start-ups dealing with overhead, and talent turnover.  

With national clients, our virtual model – along with the right technology --  has enabled us to step in quickly, advance projects smoothly, bring in the right talent for the assignment, and deploy communications programs with the productivity of a much larger team.

Kim Crisanti

President, Marketing Strategist

With a talent for using market research to uncover and leverage insights, Kim is an entrepreneurial marketing and communications professional accomplished in branding and strategic marketing communications.
An effective and energetic communicator, facilitator and process partner, Kim combines strong marketing discipline with passion, insightfulness and a proven ability to seize opportunity and initiate positive change for her clients.



" I’ve used Kim and her LightForce team for a number of branding, positioning, and content initiatives.  Whether they were engaged to lead, or to augment my internal marketing teams to stretch perspectives and increase speed, they’ve always delivered solid results. "


Chris Burke

President & CEO 

AGIA Affinity