Marketing that drives ACTION

Our brand-centered approach leads to a strategic mix of thought leadership and creative solutions designed to move people to action.

LIGHTFORCE CAPABILITIES

BRANDING

Introducing a new brand? Looking for a refresh? We’ll help you craft your brand’s position, then bring it to life with a new visual identity -- logo, colors and iconography – brand voice, and proprietary thought-leadership content to increase relevance and engagement.

MARKETING

STRATEGY

RESEARCH

If you’re looking to understand a shifting target audience, test segmentation and communication opportunities, differentiate your brand in an increasingly competitive marketplace, or simply increase engagement, we can help you develop the strategic foundation to achieve business results.

Proprietary thought leadership research research to develop a fuller understanding of your current users, prospects, influencers or
employees. Online focus groups and asynchronous discussion boards can bring member, customer and prospect insights fast.

CONTENT

We can help you create engaging and proprietary content for your website, microsites, blogs, newsletters, email, webinars, events, intranets and more.

DESIGN

We help you develop a look + feel for websites, microsites, interactive newsletters and more. If your assignment involves branding,
we can develop a new visual
identity, logo, iconography and
brand guidelines.

Case Study Briefs

LIGHTFORCE EXPERIENCE

MSI Chicago

Activated re-brand internally for the largest science museum in the western hemisphere.

Scholastic Book Clubs

Helped transition parents and teachers from paper ordering to online.

AMA Insurance

Created proprietary industry-leading content to build affinity among U.S. physicians.

Sargento

Generated more than 100 individual product R&D concepts.

AGIA Affinity

Re-positioned AGIA as a leader in the affinity insurance business.

Women's Foodservice Forum

Activated WFF’s brand among a new generation of emerging and executive women leaders.

The Pet Loss Center

Created a national brand to launch a new category in the U.S. pet business.

Constellation Brands

Launched an internal brand to support a large HR talent management initiative.

AMA Insurance

Re-branded AMA Insurance to win physician business in a competitive marketplace.

Indiana University Health

Brought the new IU Health brand to life for 30,000 employees.

Shred-It

Supported a large geographically dispersed sales team during an acquisition.

EA+ Emergency Assistance Plus

Reinvigorated a successful worldwide emergency assistance service with a fresh rebrand.

A GOOD IDEA CAN COME FROM ANYWHERE

For us, fresh thinking and solid problem-solving thrives on listening, collaboration and being open to new ideas.

CLIENTS

Over the past 17 years, we've partnered with clients to solve complex marketing
problems both as a process partner and as a creative resource.

Click on a client logo to read a short case study brief.

LEADERSHIP

Founded by Kim Crisanti in 2006 as a virtual marketing company (before work-from-home was the norm), LightForce Marketing went against the grain of traditional small agency start-ups dealing with overhead, and talent turnover.

With national clients, our virtual model – along with the right technology -- has enabled us to step in quickly, advance projects smoothly, bring in the right talent for the assignment, and deploy communications programs with the productivity of a much larger team.

Kim Crisanti

President, Marketing Strategist

With a talent for using market research to uncover and leverage insights, Kim is an entrepreneurial marketing and communications professional accomplished in branding and strategic marketing communications.
An effective and energetic communicator, facilitator and process partner, Kim combines strong marketing discipline with passion, insightfulness and a proven ability to seize opportunity and initiate positive change for her clients.

WHAT OUR CLIENTS SAY

" I’ve used Kim and her LightForce team for a number of branding, positioning, and content initiatives. Whether they were engaged to lead, or to augment my internal marketing teams to stretch perspectives and increase speed, they’ve always delivered solid results. "

Chris Burke

President & CEO

AGIA Affinity