Marketing that drives people to ACTION

LightForce is a marketing firm with a laser focus on brand development and

marketing communications designed to move people to action.

What do you want people to do?

It’s not only our mantra – it’s essential to get to the heart of the opportunity.
Nuance gleaned from the answer drives our approach and leads to a strategic mix of

thought leadership and innovative creative solutions.




Whether you are introducing a new brand or looking for a refresh, we’ll help you craft your brand’s position, then bring it to life with a new visual identity -- logo, colors and iconography – brand voice, and
key messages.



If you’re looking to understand a shifting target audience, test segmentation and communication opportunities, differentiate your brand in an increasingly competitive marketplace, or simply increase engagement, we can help you develop the strategic foundation to achieve business results.


Engage us to plan --and implement-- qualitative and/or quantitative market research to develop a fuller understanding of your current users, prospects, influencers or
employees.  Online focus groups and asynchronous discussion boards can bring member, customer and prospect insights fast.


We can help you create engaging and proprietary content for your website, microsites, blogs, newsletters, email, webinars, events, intranets and more.


We help you develop a look + feel  for websites, microsites, interactive newsletters and more. If your assignment involves branding,
we can develop a new visual
identity, logo, iconography and
brand guidelines.

Interested in some of our case studies?  Want to hear more?  Let's have a conversation.



For us, fresh thinking and solid problem-solving thrives on collaboration and being open to new ideas. Building strong partnerships with our clients and their internal team members is
a huge part of our success.


Over the past 17 years, we've partnered with clients to solve complex marketing
problems both as a process partner and as a creative resource, with engagements
lasting from a few months to several years. Here's a sampling:

Click on a client logo to read a short case study brief.



We built LightForce as a virtual marketing firm more than 17 years ago, going against the grain of
small agency startups dealing with overhead and talent turnover.

With national clients, our virtual model – along with the right technology --  has enabled us to step in quickly, advance projects smoothly, bring in the right talent for the assignment, and deploy communications programs with the productivity of a much larger team.

Kim Crisanti

President, Marketing Strategist

With a talent for using market research to uncover and leverage insights, Kim is an entrepreneurial marketing and communications professional accomplished in branding and strategic marketing communications.
An effective and energetic communicator, facilitator and process partner, Kim combines strong marketing discipline with passion, insightfulness and a proven ability to seize opportunity and initiate positive change for her clients.

Elaine Gloeckle

Designer, Creative Director

With a design sensibility that “nails it”, Elaine solves client communications problems leveraging her broad creative director experience, her own style and a flair for being open to input and collaboration on any project. Her artful use of color, typography and iconography supports clear communication that drives interest and engagement for our clients.




" I’ve used Kim and her LightForce team for a number of branding, positioning, and content initiatives.  Whether they were engaged to lead, or to augment my internal marketing teams to stretch perspectives and increase speed, they’ve always delivered solid results. "


Chris Burke

President & CEO 

AGIA Affinity