ACTION

LightForce Marketing was engaged by Isthmus Innovation, specialists in food and hospitality innovation for both CPG and Challenger brands, to facilitate ideation sessions over two days using CPS, a disciplined FourSight Creative Problem Solving process, guiding the Sargento team to leverage new thinking and personal insight to uncover new ideas, solve through challenges and prioritize development.

TACTICS

Creative Problem Solving Facilitation

Facilitate innovation concept creative sessions with Sargento® leadership (marketing, culinary, R&D and sales) in order to generate promising menu ideas for a restaurant segment.

CHALLENGE

Identified more than 100 individual menu concept ideas across four defined consumer opportunity areas.

RESULTS

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Kim Crisanti

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(e) kcrisanti@lightforcemarketing.com

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