LightForce Marketing was hired to refresh the successful 20-year-old EA+ consumer services brand, provide the copy and design, and support the production and launch of a new EA+ website.


In articulating the brand’s promise, we elevated the value proposition from specific features and attributes of EA+ to what consumers really want – the freedom to travel with confidence – and translated it into a website with improved usability, demand generation and brand differentiation.


Positioning/brand foundation, brand anthem, key messaging, website mapping, PDF concepts, copywriting and editing; testimonials, FAQs; digital production oversight.

Refresh and re-activate the Emergency Assistance Plus (EA+) travel services brand with a clear articulation of the EA+ difference to consumers; generate more calls, applications, enrollment.


Delivered an effective branded website in less than 90 days.
Specific EA+ campaign results are proprietary and not available.



Interested in some of our case studies?  Want to hear more?


Let's have a conversation.



Back to Top

Kim Crisanti


LightForce Marketing Inc.


16840 Susan Lane

Orland Park, IL 60467

(m) 708-466-6963


  • LinkedIn - White Circle

© 2006-2020 LightForce Marketing Inc.