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CHALLENGE
Clearly articulate and communicate the AGIA Affinity difference to current and prospective clients and associates and deliver a new corporate website in partnership with an in-house development team within 3 months.
INSIGHT
When you capture an organization's "why" you can truly differentiate the brand.
ACTION
LightForce Marketing was hired to capture the essence of AGIA Affinity and create a competitive brand platform with the right tone, visuals and copy to motivate a prospect or potential employee to engage further.
With a clear website goal to generate more inquiries, RFP’s and resumes from talented associates, we leveraged AGIA’s vision and mission and 60 years of experience to reposition them in the affinity insurance marketplace.
TACTICS
Positioning/brand foundation, brand anthem, logo, look + feel, key messaging, brand ad, website design, copywriting and editing; digital production supervision.
RESULTS
Delivered a compelling website that is simple in design, effective and easy to navigate in less than 90 days. Specific AGIA Affinity campaign results are proprietary and not available.
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