The interactive PDF format allowed geographically-dispersed sales people to quickly access the stories they wanted to read -- and an easy way to connect with the people within the changing organization who could help them achieve their goals.
Concept, interactive PDF newsletter, copywriting and story development, editing, production.
Create a Shred-it national accounts digital newsletter in order to unify and motivate a new,
large sales team; provide consistent updates, support and information during an upcoming year
of transition; increase national accounts team visibility.
Outstanding feedback from the Shred-it leadership and field sales team. High readership.
After the Shred-it acquisition was complete, the Stericycle corporate communications team brought
the newsletter in-house to continue publication.
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