CHALLENGE

Create a Shred-it national accounts digital newsletter in order to unify and motivate a new,
large sales team; provide consistent updates, support and information during an upcoming year
of transition; increase national accounts team visibility.

INSIGHT

Internal communications can do more than inform.
It can inspire, recognize, even re-shape an organization.

ACTION

LightForce Marketing developed the concept – Insider’s Field Guide from Shred-it -- then designed, developed the editorial calendar and wrote content for 4 new issues of a digital newsletter. Included stories crafted from interviews with subject matter experts, case studies, personnel spotlight stories, and news about the upcoming acquisition.

The interactive PDF format allowed geographically-dispersed sales people to quickly access the stories they wanted to read -- and an easy way to connect with the people within the changing organization who could help them achieve their goals.

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TACTICS

Concept, interactive PDF newsletter, copywriting and story development, editing, production.

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