The interactive PDF format allowed geographically-dispersed sales people to quickly access the stories they wanted to read -- and an easy way to connect with the people within the changing organization who could help them achieve their goals.

TACTICS

Concept, interactive PDF newsletter, copywriting and story development, editing, production.

Create a Shred-it national accounts digital newsletter in order to unify and motivate a new,
large sales team; provide consistent updates, support and information during an upcoming year
of transition; increase national accounts team visibility.

CHALLENGE

Outstanding feedback from the Shred-it leadership and field sales team. High readership.
After the Shred-it acquisition was complete, the Stericycle corporate communications team brought
the newsletter in-house to continue publication.

RESULTS

SEE NEXT CASE BRIEF

ACTION

LightForce Marketing developed the concept – Insider’s Field Guide from Shred-it -- then designed, developed the editorial calendar and wrote content for 4 new issues of a digital newsletter. Included stories crafted from interviews with subject matter experts, case studies, personnel spotlight stories, and news about the upcoming acquisition.

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Contact

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Kim Crisanti

President

LightForce Marketing Inc.

 

16840 Susan Lane

Orland Park, IL 60467

(m) 708-466-6963

(e) kcrisanti@lightforcemarketing.com

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